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Macro

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consumer · sector mood
1997
year mood +0.34 · +0.22 to +0.40 across 12 mo
Monthly mood
bearish −1 +1 bullish
-0.5 -0.25 0 +0.25 +0.5 Jan Feb Mar Apr May +0.22 Jun +0.40 Jul Aug Sep Oct Nov Dec
month values ▾
JanFebMarAprMayJunJulAugSepOctNovDec
+0.30+0.30+0.35+0.35+0.22+0.40+0.40+0.40+0.40+0.30+0.35+0.35

Strong consumer confidence and spending

How this mood is scored ▾
Each day the model reads that day's news for the sector and asks, as someone who owns assets or makes their living in it: how am I feeling this month, and why? The month's mood is that running answer, tied to the specific events driving it (the story shown above). It leans on trusted, higher-impact reporting, and on the prior month when a month is quiet, so one loud headline can't swing it. The read updates daily through the month; once a month ends, its mood is locked. This year is read live from the news the pipeline actually collected (hover a bar for its story count). · last computed Jul 11, 2026
Top consumer stories of 1997
May
Amazon.com goes public, raising $54 million in landmark online-retail IPO techcrunch.com →

Amazon.com sold 3 million shares at $18 apiece on May 15, 1997, raising $54 million and valuing the online bookseller near $438 million. The roughly two-year-old, still-unprofitable retailer had booked about $32 million in trailing sales to some 340,000 customer accounts across more than 100 countries. The offering became the defining public-market debut of e-commerce, seeding a retailer that would go on to reshape consumer shopping.