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consumer · sector mood
2000
year mood +0.05 · -0.43 to +0.40 across 12 mo
Monthly mood
bearish −1 +1 bullish
-0.5 -0.25 0 +0.25 +0.5 Jan +0.40 Feb Mar -0.43 Apr May Jun Jul Aug Sep Oct Nov Dec
month values ▾
JanFebMarAprMayJunJulAugSepOctNovDec
+0.40+0.35-0.43+0.15+0.10+0.10+0.05-0.01+0.00-0.05-0.05-0.05

Consumer sector sentiment is down sharply this month, weighed heavily by Procter & Gamble’s profit warning that erased a third of its market value, signaling pressure on margins and demand for everyday essentials. Although the broader read came out slightly positive at +0.20, the Dow’s tumble on the back of P&G’s miss reflects underlying skepticism about near-term consumer resilience despite any headline optimism.

How this mood is scored ▾
Each day the model reads that day's news for the sector and asks, as someone who owns assets or makes their living in it: how am I feeling this month, and why? The month's mood is that running answer, tied to the specific events driving it (the story shown above). It leans on trusted, higher-impact reporting, and on the prior month when a month is quiet, so one loud headline can't swing it. The read updates daily through the month; once a month ends, its mood is locked. This year is read live from the news the pipeline actually collected (hover a bar for its story count). · last computed Jul 11, 2026
Top consumer stories of 2000
Mar
Procter and Gamble profit warning erases a third of its value; Dow tumbles web.archive.org →

P&G warned earnings would fall far short on cost pressures, and the stock plunged about 30%, dragging the Dow down some 374 points. The shock showed old-economy stalwarts were being punished even before tech cracked.

Aug
Firestone recalls 6.5 million tires after Ford Explorer rollover deaths web.archive.org →

On August 9, 2000, Bridgestone/Firestone announced a recall of about 6.5 million ATX, ATX II and Wilderness AT tires, many fitted as original equipment on Ford Explorer SUVs, amid a federal probe into dozens of rollover deaths tied to tread separations. The crisis, ultimately linked to more than 200 U.S. fatalities, gutted Firestone's brand, cost the companies well over $1 billion in recall and litigation expenses, and severed a near-century Ford-Firestone supply relationship.