The AI engine is offline (last seen Aug 12, 05:02 UTC). Scores are shown as of their timestamps; new theses and refreshes are queued and run the moment it returns.

Macro

Search catalysts, news stories, and pressures, or browse the trust-weighted news feed below.

Home tech energy finance healthcare defense industrial consumer communication utilities real estate raw materials
← back
consumer · sector mood
2011
year mood +0.02 · -0.14 to +0.15 across 12 mo
Monthly mood
bearish −1 +1 bullish
-0.25 -0.12 0 +0.12 +0.25 Jan +0.15 Feb Mar Apr May Jun Jul Aug Sep -0.14 Oct Nov Dec
month values ▾
JanFebMarAprMayJunJulAugSepOctNovDec
+0.15+0.10+0.05+0.05+0.05+0.05-0.12-0.10-0.14+0.00+0.05+0.05

A choppy recovery with high $100 gas and the August debt-ceiling/downgrade crisis kept consumer sentiment muted before firming late in the year.

How this mood is scored ▾
Each day the model reads that day's news for the sector and asks, as someone who owns assets or makes their living in it: how am I feeling this month, and why? The month's mood is that running answer, tied to the specific events driving it (the story shown above). It leans on trusted, higher-impact reporting, and on the prior month when a month is quiet, so one loud headline can't swing it. The read updates daily through the month; once a month ends, its mood is locked. This year is read live from the news the pipeline actually collected (hover a bar for its story count). · last computed Jul 11, 2026
Top consumer stories of 2011
Jul
Borders to liquidate all stores after failed sale npr.org →

Borders is liquidating all remaining stores after failing to find a buyer, ending its 40-year run as a major bookseller. The closure affects nearly 11,000 employees and reflects broader industry shifts toward digital books and e-commerce, with implications for physical retail and traditional bookstore models.

Sep
Netflix kills Qwikster rebrand, keeps streaming and DVD services unified npr.org →

Netflix reversed its decision to split DVD and streaming services into separate brands, abandoning the widely mocked 'Qwikster' name after a significant subscriber backlash and loss of 1 million users. Despite retaining a 60% price hike and unified platform, the misstep damaged customer trust and erased over half the company's market value since July, though shares rebounded slightly on the reversal news.