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consumer · sector mood
2014
year mood
+0.28
· -0.23 to +0.45 across 12 mo
Monthly mood
bearish −1
+1 bullish
month values ▾
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|
| +0.30 | +0.30 | +0.30 | +0.30 | +0.30 | +0.30 | +0.30 | -0.23 | +0.35 | +0.35 | +0.40 | +0.45 |
Cheap-gas windfall boosts discretionary spending
How this mood is scored ▾
Each day the model reads that day's news for the sector and asks, as someone who owns assets or
makes their living in it: how am I feeling this month, and why?
The month's mood is that running answer, tied to the specific events driving it (the story shown
above). It leans on trusted, higher-impact reporting, and on the prior month when a month is
quiet, so one loud headline can't swing it. The read updates daily through
the month; once a month ends, its mood is locked.
This year is read live from the news the pipeline actually collected (hover a bar for its story count).
· last computed Jul 06, 2026
Top consumer stories of 2014
Aug
Burger King Merges with Tim Hortons in Tax-Inversion Deal
forbes.com →
Burger King Worldwide is merging with Canadian coffee chain Tim Hortons to form a global quick-service restaurant giant with $23 billion in system sales, relocating its headquarters to Canada for tax advantages. The deal, financed in part by Warren Buffett’s Berkshire Hathaway, aims to boost Burger King’s breakfast offerings and international growth while benefiting from lower Canadian corporate tax rates. The combined entity will list on both the TSX and NYSE, with 3G Capital retaining majority control.